What is the Future of SEO in 2017?

SEO in 2017

SEO is a rapidly evolving field, and every year Google and the other main search engines produce numerous innovations. The future of SEO in 2017 is likely to be incredibly exciting, and include things that we might not have thought about even a couple of years ago?

 

What’s coming for SEO in 2017? Well, the truth is that only Google really knows what they are working on – but there are some likely candidates. Over the last few years, the search engines have engaged in a strong push for improving the quality of its own index – to cut down on spam and to focus on sites that publish facts, rather than ones that push bad information and unclear agendas.

 

Google also wants to keep people inside its own ecosystem – using knowledge cards and mapping links to help people get information without having to load up a second website. This is something that is frustrating some webmasters because it is depriving them of valuable page views. White Noise Digital, the best Baltimore SEO company, told us in a recent interview that they have been practicing safe search engine optimization for years. “Focus on the end-user and you will have excellent results with your SEO.” That is exactly what their digital marketing team told us last month.

 

Over the course of this year, we can likely expect to see more local and mobile search. More emphasis on interactive content, and more emphasis on providing content that is personally relevant as well as user-relevant. These are all things that make it hard for a webmaster to specifically target for.

 

The best thing that any individual webmaster can do is to focus on providing users with content that is informative, entertaining and engaging and supplied in a rich media way. Google already understands PDF files, videos and images pretty well, but there will inevitably be even more improvements soon. One area that it is pushing towards right now is mobile apps – the search engine can already index inside some apps, and it is working on providing even deeper app links so that mobile users can get instant access to exactly what they need via their smartphones.

 

Location-aware content is a valuable thing and something that the search engines are again working on with enthusiasm. With location aware search, people can look for pizza shops or local garages and be shown ones in their area, even if they haven’t entered “near me” or “in CITY” as a part of the search.

 

No-one can really predict what will happen in the next algorithm update or what the secret to good rankings will be from month to month – which is why it makes so much sense to just focus on offering good content and having a robust website. It is rare for a quality website to be penalized when ranking updates happen – usually the websites that suffer are the ones that were doing something dishonest or trying to game the system. If you do not do this, then you will have a website that is relatively future proof and that is going to continue to perform at least reasonably well even if the target features of the most popular search engines do change.

Internet Marketing Strategies

Using internet marketing strategies to build your business, it works equally well for an online or offline business, and is a great way to increase your exposure to get more customers. And one of the best resources available on the internet is small business articles. When you write an article and submit it to an article directory or a blog, you are vastly increasing the exposure of your business.

To get the maximum exposure there are a few things you’re going to need to do. For one thing you’ll want to make sure that your article is optimized with keywords. And not just any keywords either, you have to focus only on those keywords that have fairly high monthly searches and low competition. It’s definitely a balancing act. If you target keywords that have a lot of searches they will most likely have too much competition and will be virtually impossible for you to get a good ranking for.

If you focus on keywords that don’t have enough searches it won’t get you very much traffic for your efforts. Everyone has their own opinion of what a ‘good number of searches’ and ‘low competition’ really means. I’ve always used the guide line of at least 1,500 searches a month and less than 20,000 in competition and it’s worked very well.

Find your own guide lines and determine what works best for your niche.

Now that you’ve got a list of 10-20 keywords for your niche, it’s time to write several articles for each keyword. If you have 10 keywords you can write 3-5 articles for each keyword. This will give you a lot of great exposure online. Make sure each article is slightly unique from the last.

Now,you will submit those articles to article directories online so they can be published. Don’t worry about the ‘published’ part. As long as your article is written in accordance with their rules it will be published.

One thing to remember, most article directories won’t let you do any direct ‘selling’ in your article. You will need to provide useful information but the selling needs to be done in the resource box at the end of the article. This is where you can put a link to your website that people can click on and be taken to your site.

The resource box is your place to shine. Make sure you make it something interesting. Pique your readers curiosity and interest. The more compelling you make it the more likely they are to click on the link and check out your site…which is exactly what you want to happen.

These internet marketing strategies can work very well for most any type of business. The internet is an amazing resource for business owners and it would be just plain silly to not take full advantage of all it has to offer. Even if you can’t stand the idea of writing you can take full advantage of small business articles. You can always hire someone to do your writing for you. You can find many good writers who would be willing to write your articles for you for only a few dollars each.