Search Engine Optimization, Search Engine Marketing

Search engine optimization, SEO for short is the practice of applying up to 100 different optimizing techniques to your website that make search engines like Google look favorably upon it thus ranking it higher in the search engine results pages or SERP's for short. For intance if your business is a North Carolina fishing charter service then search engine optimization would apply techniques on and yes off of your website so it could rank well, front page if possible for the term North Carolina Fishing or North Carolina Charter Fishing. The process would continue for as many keyword phrases as possible that apply to your business.

When we design and build you a new website we incorporate our search engine optimization techniques right into your website from the very beginning, in fact most of our new website design packages include a search engine optimization package that also includes a monthly link building and website marketing plan. If you already have an existing website then we would go in and optimize the underlying code, the visible text content, navigation, and a long list of items that search engines consider when they rank your website.

Why and How Important is Search Engine Optimization?

Proper search engine optimization and front page rankings for your major keyword phrases are so important these days that it can absolutely mean the difference between success and failure of your online business. The difference measured in website traffic for a well ranked website and a poorly ranked website can be tremendous. It can mean the difference of just a few visitors to hundreds or thousands of visitors every single day.

The reason search engine optimization is so vital to your website is that 80% of users and customers come from or find your site through an internet search. The fact is that any site built recently will not rank well without quality SEO. Websites just don't rise to the top on their own with out something to help them move. Oh, you may be able to get a couple rankings just by luck but a true optimization plan, if implemented properly can bring you hundreds or page 1 and page 2 search rankings.

Optimizing a website so it moves to the highest possible position and maintains that position is no easy task. At one time any novice site owner could do the few things needed to rank well on the search engines. But search engines like Google, Yahoo, and MSN have made major strides and have advanced so much that a professional SEO technician is needed to ensure top rankings. And not just any website optimizer, you need an optimizer that has proven his or herself and has references.

When your site is built and live online you are ready to begin the "off-site" optimization. That means we start with quality, relevant linking plus other marketing techniques that will drive your website to the top of the major search engines. If you are looking for high traffic from a top ranking website then the most important work actually begins after the site is complete. You may have a nice looking and well built website but without a quality search engine optimization plan your site will be virtually invisible to the most important prople of the online community, your customers.

1. 60% of searchers only go to page 1 of the search results.
2. Only 20% of searchers will go to page two but stop there.
3. Only 15% more will make it to page three of the search results.
4. That only leaves 5% that will go to page 4 and beyond.

Clean and Ethical Search Engine Optimization Methods

There are many sneaky tricks search engines do not approve of that can be used to rank your site higher. We will never use these "black hat" tactics. First of all it is not proven that they really work as well as properly planned and implemented ethical optimization and second of all it will get your website flat out banned from the search rankings when they catch it. We have always and will always use search engine optimization methods that are completely within search engine guidelines.

• Detailed keyword research
• Search friendly layouts and navigation
• Complete code optimization
• Google site map creation
• Optimization of meta tags and page titles
• Search engine friendly copywriting and content
• Keyword and link placement
• Site submission and monitoring
• Link building and other marketing techniques
• Pay per click management
• Traffic analysis and ranking reports

Search Engine Optimization Experts You Can Depend ON

Our goal is to deliver quality search results in a timely manner. It is a great feeling to see your website finally jump to page one of Google for your top most competitive keyword phrase. We experience that great feeling, the feeling of having accomplished a major goal everytime one of our client sites reaches the top of the search engines. And that is the goal we strive for with every website we optimize.

We are not a overly large web company that charges outrageous prices. We take pride in our work and we charge a fair price for it. We don't over extend ourselves by taking on too much work as that is a recipe for poor customer service. We stay busy but we also have time to give you personal service that we would demand ourselves. We take time to talk to you, to tell you what to expect, and to answer any questions you may have concerning your website optimzation. You are spending money for a product and a service and you deserve the best product and service we have to give.

CALL For Web Design Quotes 1-757-818-3379

Contact Tight Line Web Design Service
	Tight Line Web Design 3325 Club House Rd Virginia Beach, Virginia, 23452 1-757-818-3379 Use our Contact Form or our Web Site Proposal Form "Let me show you the real power of the web."
Joe Dodd